Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how organizations operate and deliver value to customers. It involves the use of digital tools and technologies to improve processes, enhance customer experiences, and drive innovation.

Implementing cutting-edge technologies such as cloud computing, artificial intelligence, machine learning, big data, and the Internet of Things (IoT). leveraging data analytics to gain insights, make informed decisions, and predict future trends Developing new business models or transforming existing ones to take advantage of digital opportunities.